KELI G. BERGMAN
Metro Boston Area | 617-821-6893 | KeliGBergman@gmail.com
www.linkedin.com/in/keligbergman
Marketing Executive
Dramatically improves everything from copy to the bottom-line based on extensive strategic, creative, hands-on, business-to-business (B2B) and business-to-consumer (B2C) experience.
Areas of Expertise
Strategy | Brand Development & Management | Experiential | Project Management | Product Positioning, Launch, & Management | Digital | Integrated Marketing Communications Programs | Driving Sales | Staff Management | Agency Management | Change Management | Copywriting | Social Media | HubSpot Inbound Marketing Certified
Professional Experience
State of Massachusetts Department of Developmental Services Finance & Job Coach | Boston, MA | 2015 - Present
State agency dedicated to assisting individuals with intellectual and developmental disabilities contribute to their communities.
- Write and redesign client resumes, identify, attend and support client at employment skills related computer classes, apply for jobs and market client to area businesses in order to solicit employment opportunities for client.
- Support client in completing employment applications, during interviewing process and on and offsite during job training and regular working hours.
- Act as conduit between client and employer to ensure both are having their needs met.
- Identify and support client’s participation in social activities that entertain and enrich his life.
- Partner with client to develop and continually revise and adhere to financial budget.
University of Massachusetts, Boston Marketing Manager Contractor | Boston, MA | 2016
Largest state funded college in Massachusetts.
- Created annual strategic marketing plan for College of Advancing and Professional Studies that increased registration by 15 percent.
- Developed Winter Semester Marketing Plan creative concepts for digital and social media that drove enrollment by 18 percent.
- Wrote drip campaign materials for all target audience touch points that increased registration completion by 22 percent.
GP Corsi Strategist and Copywriter | Kansas City, MO | 2015 – 2016
Main Client - AdKnowledge - the third largest privately held digital marketplace in the U.S.
- Created content marketing strategies that accelerated movement through the sales funnel.
- Wrote promotional and traffic and sales driving copy and website content for Fortune 500 clients including Disney, L’Oreal, and Dep hair products.
Ahold USA Stop & Shop Supermarket Company Division Marketing Manager | Quincy, MA | 2010 – 2015
Largest food retailer in New England with 220 locations, 36,000 associates, and annual sales of $8 billion.
- Partners included the Boston Red Sox, the New England Patriots, and Fortune 100 companies including Coca-Cola and Procter and Gamble.
- Developed overarching annual strategic marketing plan and more than 50 supporting plans and directed 10 internal and four external service providers, agencies, district management, and store teams.
- Grew sales of high-profit product line by 24 percent through accelerating the adoption process.
- Maintained brand standards at more than 500 touch points and created opportunities for customers to experience the brand repeatedly at all 220 stores annually.
CenterWatch Marketing Director | Boston, MA | 2008 – 2010
Industry leading provider of proprietary data and analysis on clinical trials.
- Recruited by Venture Capitalist (VC) firm to function as change agent to position company for sale which successfully occurred within two years.
- Spearheaded audit of 28 product portfolio by sales volume, profitability, strategic relevance, core competency compatibility, and customer value for first time in company’s 15-year history and drove retrenchment strategy.
- Based on product rationalization, shifted sales focus and stabilized sales within 90 days.
- Recreated brand, which included redesigning three publications and repackaging existing data that doubled the number of users and made CenterWatch data the most referenced in trade publications.
- Launched new company website within 120 days, which increased traffic by 42 percent and time spent on site by 1.2 minutes.
- Received Healthcare Leadership Award for outstanding healthcare websites.
American Student Assistance Senior Integrated Marketing Communications Manager | Boston, MA | 2006 – 2008
Nonprofit organization with $52 billion portfolio and 400 associates dedicated to providing students with education, tools, and support necessary to successfully manage college debt.
- Directed a staff of 10 in three key marketing channels: Communications, Events, and Creative Services.
- Developed two blogs and exceeded goals by 32 percent through promoting via digital and offline media.
- Created and implemented integrated brand awareness campaign that utilized street furniture, social media, flash mobs, and other various tactics that doubled name recognition and inquiry into our services by 25 percent.
Prior Experience
Bergman Marketing Founder and CEO | Merrillville, IN
Ten year clients included Bivona Medical Technologies, Mercantile Bank, and Raven Marketing.
- Conducted analysis, formulated business cases, developed strategies, and executing marketing plans.
Gainer Bank | NBD Bank | Bank One Copywriter | Advertising Director | Merrillville, IN
Began as Copywriter at regional bank and after two mergers was promoted to Advertising Director at Bank One.
- Repeatedly won American Bankers Association Awards for Best Print, Collateral, Direct Mail and Out of Home.
Education
- BS Journalism & Mass Communication (Advertising Emphasis) | Iowa State University | Ames, IA
- Bank Marketing Certificate | American Bankers Association | Washington, DC